The 21st century requires us to be well informed about current events, to adapt quickly to changes and to be flexible in the labor market. How can we prepare well for the coming changes and developments in technology?
The answer to this need is the Trend Map created annually by the Polish organization infuture.institute. Strategic Foresight and Technology Foresight allow us to examine reality through qualitative and quantitative research. The research conducted makes it possible to make hypotheses about the trends of the future.
The Trend Map is a tool that many companies use for strategic planning, even of the next 5-10 years. This approach can also be applied in Polish companies to respond well to current and future market expectations.
The first of a series of talks on current political, economic and international events is a conversation with Natalia Hatalska, infuture.institute about the Trend Map. We talk about how trends are being studied, as well as how people’s perspective on nature, demographic change and ubiquitous digitization will change. Listen to the conversation on this topic on our podcast channel. The conversation, held in Polish, is available on Spotify, Apple Podcasts, Google Podcast and other channels..
The Trend Map is available at: https://infuture.institute/mapa-trendow/
If you are curious about current events in business, science and technology, as well as conversations with Polish scientists and experts – listen to the Coopernicus Podcast.
CEO and founder of infuture.institute – an institute for research on the future. The Financial Times named her to its New Europe 100 list, and Wysokie Obcasy recognized her as one of the 50 most influential women in Poland. Honored in the ranking ” Kogo słucha polski biznes?”, as one of the 10 most important authorities in Polish business, and on the Forbes Women Poland Women of the Year List. Honored on the Insight250 list published by Esomar in 2022.
One of the most influential experts involved in analyzing, searching and forecasting new trends. Analyst, trendwatcher, recognized, among others, with the Audience Award of the Kongres Badaczy Polskiego Towarzystwa Badaczy Opinii i Rynku.
Awarded by Geek Girls Carrots for being a role model of a woman dealing with new technologies, and twice awarded the title of Digital Shaper, honoring outstanding personalities, for her contribution to the development of the digital economy in Poland.
She is the author of the award-winning blog: hatalska.com, the books „Cząstki przyciągania”, „Far Future. Historia jutra” and the latest „Wiek paradoksów. Czy technologia nas ocali?”.
Joanna Rancew
