Ewa Masłowska is an Assistant Professor in the Charles H. Sandage Department of Advertising, University of Illinois Urbana-Champaign. She's also a Faculty Affiliate in the Institute of Communications Research and School of Information Sciences. Ewa’s research centers around marketing communication and consumer behavior. She investigates the effectiveness and mechanisms behind personalization. Ewa also conducts research into the role of online reviews in consumer decision making, including sponsored and fake reviews. In her research, she often takes a data-driven approach, but she also uses experimental and psychophysiological methods.

Ewa earned her Ph.D. in Communication Science from the University of Amsterdam. Her dissertation explored how personalized marketing communication affects consumers, while accounting for context and personal factors. She completed a postdoc in the Medill IMC Spiegel Digital & Database Research Center at Northwestern University, where she worked with industry partners on data-driven analysis to understand the relationship between customer engagement and financial outcomes.